Understand your customers.
Grow your impact.

Sento Group is a well-established market research partner, active in nine countries.

With its interview tool Sentio, Sento Group supports continuous customer feedback in businesses and public institutions. We also run international scientific sector studies with universities, and quantitative and qualitative market research for companies. No-nonsense, with short lines and one fixed point of contact.

Discover Sentio → Market research for business Sector studies
Since 2003 8 universities 2,000+ research locations Europe & Canada
Example
Live dashboardtoday
Responses1,248
NPS+42
Sentiment78%
Top themes
Friendliness86%
Cleanliness73%
Waiting time61%
Listening…“The welcome was great, only the wait at the checkout could be faster.”
Sentio question 2 of 5

What stood out to you most today?

Just speak, or type your answer
Example

No app, no account · 50+ languages

Sentio feedback

Sentio

Continuous customer feedback, in conversation.

One QR code or link and your customer starts talking. Sentio listens, asks follow-up questions and shows the themes, the sentiment and the insights live — per location, with an alert to the right manager the moment something goes wrong. No app and no account, as suited to a single site as to an entire network.

Sentio runs on world-class language models and speech recognition: a conversation that probes like a good interviewer, in more than 50 languages, English in all its varieties included. And because AI can invent, Sentio checks itself — every figure counted, every quote traced back, and a human approves before anything goes out.

RetailHospitalityHealthcareServicesCities & municipalitiesLeisure & culture
sentiofeedback.com →
Sentio Feedback

You ask the customer: one QR code or link and the conversation starts, spoken or typed.

Sentio Signal

The customer reports a defect, complaint or idea themselves, with a photo, straight into your dashboard.

Live dashboard & alerts

Sentiment, NPS and themes in real time; an alert as soon as something goes wrong.

Sentio Proof

Every figure counted, every quote verified, published only after human approval. No AI fabrications.

Market research for business

Quantitative and qualitative research, made to measure.

Years of experience in research for companies and organisations. Surveys and panels when you need figures, in-depth interviews and focus groups when you want to understand why. Always tailored to the question, with a no-nonsense approach and direct, open communication: you talk to the researcher.

Quantitative

Surveys, panels and measurements that hold up: representative in design, sound in analysis, clear in reporting.

Qualitative

In-depth interviews, focus groups and conversations on the floor — for the story behind the figures.

Tailored and no-nonsense

No off-the-shelf package and no layer in between: one fixed point of contact, short lines, commitments we keep.

Clients of our research practice since 2003

BASECampbellColruyt GroupDelhaizeEthiasSportpaleis GroepIKEANight of the PromsFriesland FoodsResultsBNP ParibasRedstonesGilpackBASECampbellColruyt GroupDelhaizeEthiasSportpaleis GroepIKEANight of the PromsFriesland FoodsResultsBNP ParibasRedstonesGilpack
Discuss your research question →

Sector studies for the public sector

Scientific audience research, per sector.

Standardised, multilingual studies with a live European benchmark, backed by universities and by the sector federations themselves. For libraries, museums, swimming pools and the performing arts, each under its own brand and with its own report.

Sentobib
Libraries “Understand your users. Grow your impact.” Europe's largest audience study for libraries, from Flanders to Canada — free since 2026. sentobib.eu →
Sentomus
Museums “Understand your museum visitors. Grow your impact.” Museum audience research across Europe, backed by eight universities — free for every museum. sentomus.eu →
Swimvox
Public swimming pools “Understand your visitors. Strengthen your pool.” Visitor research for public swimming pools in seven countries — with the Mulier Institute and Ghent University. swimvox.eu →
Sentovox
Performing arts “Understand your audience. Strengthen your venue.” Audience research for theatres, concert halls and cultural centres — with Sentio as a continuous layer. sentovox.eu →

Reach & impact

2,000+research locations in Europe & Canada
500k+responses
8universities
9countries
50+languages (Sentio)
2003since
Belgium Netherlands Germany France Italy Spain Austria Switzerland Canada
Data stored in Europe privacy-by-design GDPR not used for AI training traceable AI (Sentio Proof)

Sector federations & networks

EBLIDANEMOENCCMulier InstituutABFICOMBVÖVereniging Sport en GemeentenVVBADFAROVOBVSCDDeutscher BibliotheksverbandNetwerk Lokaal SportbeleidDeutscher MuseumsbundAIBcult! netwerkFOPLMuseumvereniging NederlandEBLIDANEMOENCCMulier InstituutABFICOMBVÖVereniging Sport en GemeentenVVBADFAROVOBVSCDDeutscher BibliotheksverbandNetwerk Lokaal SportbeleidDeutscher MuseumsbundAIBcult! netwerkFOPLMuseumvereniging Nederland

Academic partners

Universitat de ValènciaUniversiteit AntwerpenFH Kufstein TirolRijksuniversiteit GroningenMulier InstituutUniversität HildesheimUniversiteit GentCa' Foscari VeneziaUniversité de BordeauxUniversitat de ValènciaUniversiteit AntwerpenFH Kufstein TirolRijksuniversiteit GroningenMulier InstituutUniversität HildesheimUniversiteit GentCa' Foscari VeneziaUniversité de Bordeaux
Academic consortium
Led by Prof. Dr. Annick Schramme — University of Antwerp
Nine researchers across eight European universities — including Prof. Dr. Patrick De Pelsmacker, professor of market research (University of Antwerp), as a partner on several projects.
Certified partner of the World Land Trust — more than 250,000 m² of threatened rainforest protected, and counting.

History

Grown from twenty years of market research.

Sento Group grew out of a rich history in market research. The group started in 2003 as Tasting Opinions and, from 2011 onwards, grew through Local Market Research into a research partner for many companies and universities. In 2021 Local Market Research merged into Sento Group, which expanded its work into studies in nine countries — together with the academic partners with whom the method is built and tested.

2003

Tasting Opinions

The group starts as Tasting Opinions with market research — the beginning of more than twenty years of research expertise.

2011

Local Market Research

Audience research for libraries and the wider cultural sector — the foundation the later European studies build on.

2021

Sento Group

Local Market Research merges into Sento Group, which expands the work into research in nine countries.

2022

European sector study

A large-scale pilot with the VVBAD and the University of Antwerp standardises the method for the whole of Europe.

2024–25

European expansion

Libraries, museums, swimming pools and the performing arts each get their own study, with academic partners across Europe. Together good for over 2,000 clients and locations and more than 500,000 respondents.

2025

Technological innovation

Interactive, AI-led interviews: the fixed questionnaire gives way to a conversation that probes. Presented at the EBLIDA conference, and partner of the World Land Trust.

2026

Accessible & with AI

Free basic participation for libraries and museums, and Sentio breaks through to the broad commercial market: continuous spoken feedback in 50+ languages.

Contact

[email protected]

A question about Sentio, one of the sector studies or a partnership? One address is all you need.

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sentiofeedback.com sentobib.eu sentomus.eu swimvox.eu sentovox.eu